DEFINITION
Chicklet
ChickletA feed button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed.
viral marketing
viral marketing is marketing phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
Trackback
trackback is A Trackback is one of three types oflinkback, methods for webauthors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Wordpress, Movable Type, Typoand Community Server, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of Linkback.
Widget
A generic term for the part of a GUI that allows the user to interface with the application and operating system. Widgets display information and invite the user to act in a number of ways. Typical widgets include buttons, dialog boxes, pop-up windows, pull-down menus, icons, scroll bars, resizable window edges, progress indicators, selection boxes, windows, tear-off menus, menu bars, toggle switches and forms.
Word of mouth WOMM
Word of mouth, is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth. There is some overlap in meaning between word of mouth and the following: rumour, gossip, innuendo, and hearsay however word of mouth is more commonly used to describe positive information being spread rather than negative, although this is not always the case.
Word-of-mouth marketing, also known as buzz marketing and viral advertising, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility. Research points to individuals being more inclined to believe WOMM than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive (i.e. they are not receiving an incentive for their referrals).
Podcast
is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term podcast, like "broadcast", can refer either to the series of content itself or to the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster.
Buzz marketing
Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.
Social media
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
Social media use the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).
Blog roll
A blogroll is a listing of websites that often appear as links on weblogs. This list of links is used to relate the site owner's interest in or affiliation with other webloggers.
Blogrolls are used to express connections between weblogs. By having a blogroll, you are saying to the reader “Here are other weblogs that I like- you should check them out too.” Further, you’re telling other webloggers. “I like your site and I think my readers will too.” On a high level, the blogroll says “Here is my community of webloggers- I fit into this group.”
Contentcasting
is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom.
Have a nice day... :D....Nadeeyah Masaleh
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